Generation Pet brings 85+ premium pet brands to independent retailers across the Northeast. Two warehouses. Same-week shipping. A team that's been in the industry for over 28 years.
Generation Pet was founded in 1998 by Doug John with a single mission: give independent pet retailers access to the best natural and premium brands in the country, backed by a team that actually knows the products.
For 28 years, we have grown our catalog one brand at a time, choosing quality over quantity, relationships over transactions, and the long view over the quick sale. We are 100% focused on the independent retailer because we believe you are the future of pet retail.
We built our business around making yours easier. Here is what that means in practice.
Every brand in our catalog is hand-selected. If it is not a product we believe in, it is not in our warehouse.
Two fulfillment centers in the Northeast means orders placed by Wednesday ship that week. No waiting, no guessing.
Know what is in stock before you order. Our retailer portal gives you live inventory across both warehouse locations.
A named sales rep in your territory. Reachable by phone, text, or email. Five reps covering the full Northeast footprint.
Our territory spans the full Northeast, with five dedicated sales reps covering every corner of our region. If you are an independent pet retailer in our footprint, there is a Generation Pet rep who knows your market.
View Territory Map
Opening an account with Generation Pet takes less than a week. Tell us about your store and we will connect you with your territory rep.
Apply for a New Account