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Pet Industry Wholesale Distribution

Your most reliable wholesale partner.

Generation Pet delivers 85+ premium brands to independent pet retailers across the Northeast. Real-time inventory, two fulfillment centers, and same-week shipping — so you stock what sells.

85+
Premium Brands
2
Warehouses
500+
Retailer Accounts
Live Inventory Updated 2 min ago
Zignature Whitefish
248 units
Fromm Family Gold
91 units
Stella & Chewy's Raw
372 units
Orijen Regional Red
57 units
Fulfillment Centers Both Active
Maryland
Stevensville
Primary DC
Connecticut
Bloomfield
Northern DC
Our Portfolio

85+ Premium Brands

From raw and freeze-dried to grain-free and functional nutrition, our portfolio covers every segment your customers are looking for.

View full catalog
Orijen
Acana
Stella & Chewy's
Fromm
Zignature
Nature's Path
Open Farm
Primal Pet
Merrick
Canidae
Victor
Nulo
Showing 12 of 85+ brands. Browse the full catalog to see everything we carry.
Why Generation Pet

Built for independent retailers.

We exist to level the playing field for independent pet stores. You get the same brands the chains carry — with the service only a partner can give.

Real-Time Inventory
Check stock across both warehouses before you order. No more surprises, no backorders without notice. Live inventory means you can commit to your customers with confidence.
Same-Week Shipping
Orders placed by Wednesday ship from your closest fulfillment center by Friday. Maryland covers the Mid-Atlantic; Connecticut covers New England and New York.
Dedicated Rep Support
Every account gets a named rep who knows your store, your category mix, and your reorder cadence. You call us, we answer — not a ticket queue.
Flexible Payment Terms
Net-30 for established accounts. Buy more, pay later — we work with your cash flow, not against it. Manufacturer build-back programs reduce your landed cost automatically.
85+ Premium Brands
One purchase order, one relationship, one shipment — for the brands your customers actually ask for. From raw and freeze-dried to functional nutrition and treats.
Independent-First Mindset
We don't sell to the big boxes. Our entire operation is designed to help independent stores compete — because when you win, the brands win, and the whole industry wins.

Ready to stock the brands your customers love?

Apply for a Generation Pet wholesale account in minutes. We review all applications within 2 business days and can have you ordering within the week.