Get your products into independent pet retailers across the Northeast. Access our curated distribution network and retailer relationships built over 28 years.
Every SKU in our catalog is reviewed before it earns shelf space. Our buyers know pet nutrition and they know what independent retailers need.
Frozen raw, freeze-dried, kibble, gently cooked, dehydrated, canned, and pouches. Brands like Primal, SmallBatch, RAWZ, A Pup Above, and 40+ more.
Browse Dog →Raw, freeze-dried, kibble, canned, and premium treats. The same quality standard applied to the full cat category.
Browse Cat →Herbsmith, Pet Releaf, Wholistic Pet Organics, and more. The wellness brands that drive repeat purchases and loyal customers.
Browse Supplements →Natural Farm, Natural Cravings, Barking Buddha, HuggleHounds, and a full chew and treat selection across every format.
Browse Treats →Aroma Paws, Oxyfresh, Wee Away, and specialty grooming brands. The cleaning and grooming category built for premium independent retail.
Browse Grooming →We are always adding. See what is new in the Generation Pet catalog this quarter: emerging brands before they hit mass market.
See What's New →Generation Pet covers the full Northeast with five territory reps who know their regions. Two warehouse locations ensure same-week shipping to every account in our footprint. If you are in our territory, you are not waiting.
View Territory Map"Our partnership with Generation Pet has been nothing short of exceptional. Their team treats us like an extension of their own, and the brands they carry are exactly what our customers are looking for."