Generation Pet distributes 85+ specialty, natural, and premium pet brands to independent retailers across the Northeast. We make it simple to carry the best.
Fill out our retailer application. We review every account personally, typically within two business days.
A dedicated territory rep reaches out, learns your store, and helps you build the right opening order for your customers.
Order online, by phone, or through your rep. Real-time inventory so you always know what ships. No guessing.
Two warehouse locations mean same-week delivery across the entire Northeast. Your shelves stay full.
We started in 1998 because we saw independent pet retailers being underserved by national distributors who treated them like small accounts. We built a business that does the opposite: curating the best specialty brands, assigning dedicated reps, and shipping fast.
The result is a distribution partner that retailers trust to keep their shelves stocked with products that actually sell and brands that trust us to represent their story to accounts that care.
Learn about our curation process →"Same-week shipping is not a marketing promise with Generation Pet. It actually happens. That reliability alone is worth the relationship."
"Our rep knows what sold in our store before we do. The level of attention we get is something we never got from larger distributors."
"The brands they carry are what our customers actually want. We stopped having to explain to customers why we don't carry what they're asking for."
We distribute across the full Northeast including Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, Maine, New York, and New Jersey. Contact us to confirm coverage in your area.
Yes, we have a minimum order threshold to qualify for free delivery. Your rep will walk you through the details when you open your account.
Brands can submit through our brand inquiry form. We review every submission against our curation criteria and respond within two weeks.
Same-week shipping is standard for accounts in our territory. Our two warehouse locations ensure we can fulfill quickly across the full Northeast footprint.
Yes. Every Generation Pet retail account is assigned a dedicated territory rep who knows your store, your customer base, and the products you carry.
Open a retail account or submit your brand for consideration. Your rep is waiting to introduce themselves.