The next-generation ordering interface for independent pet retailers. Real-time inventory, brand and category browsing, a full order history, and quick UPC entry for repeat orders. Replaces the current genpet.org ordering system with a purpose-built B2B surface that treats the retailer as a partner, not just a checkout user.

Account management built for the way GenPet actually operates: five regional reps, independent store relationships that go back decades, and no CRM tool that knows any of it. This module closes that gap. Every retailer account, every rep relationship, every open credit and order note, in one place. The acknowledged CRM gap on the Epicor evaluation scorecard, solved.

A unified view of both GenPet warehouses: Maryland (Stevensville) and Northern (Bloomfield, CT). Real-time stock levels by brand and category, Friday transfer status, and FIFO tracking per product type. The operational layer that keeps the ordering portal's inventory counts accurate and gives the internal team a live picture of what is where.

The sales order pipeline, with a specific capability that came out of the Epicor evaluation as the single most-requested feature: PDF purchase order intake. A retailer drops a PDF purchase order, the system reads it and converts it to a structured sales order. What used to be manual data entry becomes a confirmation step. The rest of the module handles the full order lifecycle from creation through fulfillment.

Manufacturer build-back and chargeback management for Eliza and the GenPet finance team. Every manufacturer program in one place: open amounts, approval status, and a full history of what was claimed and when. Replaces the current manual process with a tracked, auditable workflow that surfaces what is owed, what is pending, and what has been collected.