Project Overview
Assets
10
4 planning docs · 6 design concepts
Build Status
Discovery & Planning
Strategy docs ready · Design in progress
Client
Generation Pet
Managed by Pet Industry Resource
Planning Documents
5 docs
Design System
Generation Pet color palette extracted from genpet.org, typography, WCAG pairings, tint steps, and CSS token reference. Source of truth for all mockups.
Brand-sourced View
Build vs Buy Analysis
Feature-by-feature comparison of Epicor, Acumatica, and a PIR custom build across all 15 functional requirements. Includes cost breakdown and implementation timeline.
Ready View
Site Map: Old & New
Current genpet.org structure (BigCommerce, 21 pages) vs. proposed PIR platform architecture. Page-by-page action table: keep, move, restructure, retire.
Site Audit View
Audit & Diagnosis
Full brand and site audit: 5 critical issues, 6 opportunities, 5 core strengths, brand identity assessment, and prioritized recommendations.
Brand Audit View
Design Influences
Five reference websites curated to guide the GenPet redesign: brand storytelling, B2B wholesale design, ingredient transparency, founder-led narrative, and long-standing natural food brands.
Design Ref View
Design Concepts
6 mockups
WS-1
Marketing Website
Homepage redesign in the Generation Pet brand. Hero, brand grid with the full catalog (100 brands), "Why Generation Pet?", and independent retailer positioning.
In progressOpen
WS-2
Wholesale Ordering Portal
Next-generation B2B retailer ordering interface. Real-time inventory, brand/category browse, order history, previously ordered, quick UPC entry. Replaces the current site.
In progressOpen
WS-3
Retailer CRM
Account management for independent retailer relationships. Contact info, territory, order history, open credits, rep assignment, notes. Addresses the acknowledged CRM gap.
Coming soonOpen
WS-4
Inventory & Warehouse Dashboard
Two-warehouse view: Maryland (Stevensville) and Northern (Bloomfield CT). Real-time stock by category. Friday transfer status. FIFO tracking per product type.
Coming soonOpen
WS-5
Order Management & PDF-to-SO
Sales order pipeline with PDF purchase order intake. Drop a PDF, watch it convert to a structured sales order. The single most-requested feature from the Epicor evaluation.
Coming soonOpen
WS-6
Finance & Chargeback Tracker
Manufacturer build-back and chargeback management for Eliza. Manufacturer list, open amounts, approval workflow, status history. Replaces the current manual process.
Coming soonOpen