Project Overview
Assets
15
5 planning docs · 4 design concepts · 6 platform assets
Build Status
Discovery & Planning
Strategy docs ready · Design in progress
Client
Generation Pet
Managed by Pet Industry Resource
Planning Documents
5 docs
Audit & Diagnosis
Full brand and site audit: 5 critical issues, 6 opportunities, 5 core strengths, brand identity assessment, and prioritized recommendations.
Site Map: Old & New
Current genpet.org structure (BigCommerce, 21 pages) vs. proposed PIR platform architecture. Page-by-page action table: keep, move, restructure, retire.
Design Influences
Four reference websites curated to guide the GenPet redesign: founder-built brand narrative, B2B wholesale design, natural food brand analog, and premium pet brand storytelling.
Design System
Generation Pet color palette extracted from genpet.org, typography, WCAG pairings, tint steps, and CSS token reference. Source of truth for all mockups.
Build vs Buy Analysis
Feature-by-feature comparison of Epicor, Acumatica, and a PIR custom build across all 15 functional requirements. Includes cost breakdown and implementation timeline.
Design Concepts
4 concepts
HP-1
Homepage v1
Heritage-forward layout: bold ALL CAPS headings, navy hero with stats, founder story, 4-col values grid, brand logo row, territory section. Emphasizes GenPet's 28-year Northeast origin.
ReadyOpen
HP-2
Homepage v2
Dual-audience split strip (Brands / Retailers), search hero, stats band, product category grid, brand chip carousel, territory map section. B2B distributor aesthetic.
ReadyOpen
HP-3
Homepage v3
Mission-first hero, founder quote band, Four Stakeholders grid (Pets / Brands / Retailers / Community), photo-rich story sections, brand standards list. Story-driven and values-led.
ReadyOpen
HP-4
Homepage v4
Clean white editorial, numbered "How It Works" steps, credibility data panel, brand pill grid, three testimonial cards, milestone stats band, FAQ section. Conversion-optimized and minimal.
ReadyOpen
Roar Platform
by PIR
PLATFORM OVERVIEW
Roar by Pet Industry Resource
GenPet's configuration of the Roar operating platform. Five modules: Wholesale Ordering Portal, Retailer CRM, Warehouse Dashboard, Order Management, and Finance Tracker.
In ProgressOpen
WS-2
Wholesale Ordering Portal
Authenticated B2B ordering portal for retail partners. Browse catalog, place and manage orders, track shipments, and access account history.
ConceptOpen
WS-3
Retailer CRM
Manage retail partner relationships, contact directory, account notes, activity history, and performance metrics across the distribution network.
ConceptOpen
WS-4
Warehouse Dashboard
Inventory management, stock level monitoring, fulfillment tracking, low-stock alerts, and warehouse operations visibility for the distribution team.
ConceptOpen
WS-5
Order Management
Full order lifecycle from placement through fulfillment. Status updates, exception handling, bulk actions, and order history for the operations team.
ConceptOpen
WS-6
Finance Tracker
Invoice management, payment tracking, account balances, and financial reporting for wholesale distributor relationships and billing operations.
ConceptOpen